Library

Library

Longer teaching: essays and how-to guides. Ask is for short questions. Pitch Us when you are ready to start a conversation.

• Who should I bring into my startup (and who should I refuse)?

  Hell yes, both ways. Otherwise no. Hunt mutual fit, then climb the commitment ladder. Do not take the yes that quietly makes someone else a co-founder.

• How do I write investor update lowlights that show learning?

  A-F experiment loops. Weak lowlights are weather and mood. Strong ones show what you did, what you hoped, what you got, what you believe now, and what you try next.

• What should I do next when I feel stuck waiting for permission?

  Without Their Permission. Wannabes audition for yes. Effective founders work from means they already control.